What would anybody hire me for?
I'm an advertising Creative
Director. Like all titles, this one encompasses a range of meanings; in
this case, from "the guy who thinks up the big idea", to "the manager
of the Creative Department". I'm the former, not the latter. So you might
hire me for:
- Creative Direction
- Ad Copy
- Web Content
- Production Management &
Virtual Agency
What I do is create advertising,
marketing, and collateral materials in both traditional and new media.
My involvement in projects typically begins with the creation of an overall
strategy consistent with your brand. My work then extends through the
'big idea', to detailed writing and overseeing production of the finished
execution. Occasionally, on large projects which call for a true 'Senior
Writer', I'm hired to fill that role only.
I'm available to work on a contract
basis for advertising agencies. In this setting, I will either provide
Creative Direction and/or Heavyweight Copywriting; or provide a complete
outsourced creative solution. Every project is quoted individually, with
rates from 75 US$/hour.